News That Stays News

Funny Sentence of the Day August 9, 2010

From a New York Times profile on The Economist:

“They’ve always implied that if you read The Economist, you’ll be just a little bit wiser and smarter than the average guy,” said Joseph Plummer, an adjunct professor of marketing at Columbia Business School and a former executive at McCann Worldgroup. “People want to get better most of the time. And I think in the case of The Economist, what they’re doing is adding a little bit of a wrinkle by appealing to a second emotion: competitiveness.”

What are the chances that a guy whose name is a pun on Joe the Plumber would give this quote?